About Dawn

Dawn Mendonca, an online entrepreneur, mentor,  video marketing coach, professional streetdance lecturer, featured magazine writer and an adjudicator has achieved success across multiple industries dominating leadership positions by using her unique Online Video strategy that has made her stand out from the competition to become a niche celebrity online and offline, attracting high profits and media exposure for her businesses.

Single mother Dawn who use to work 9-5 in a marketing agency suffered a nervous breakdown in her twenties from the stress of what corporate life brings and in that moment she knew there had to be another way.  Dawn quit the 9-5 to follow her passion in dance, her dance business grew to having over 1500 students per week simply by using video marketing strategies. She went on to launch courses online by using video and dominated the dance teacher training niche with her VideoStarOnline marketing method.

She went on to help well-known dance celebrity’s build their fan base online using video under her pre-brand name “Dance Marketing Queen” that attracted interviews on radio stations, TV channels such as MTV, BBC and features in leading UK women’s and performing arts magazines.

With staff now running much of the dance business, Dawn has took on helping entrepreneurs and small businesses to apply the same strategies to achieve niche success. By building brand online using social media and video marketing strategies her clients have gone on to duplicate her success of attracting clients in their particular niche. Dawn is known for not having to use any form of paid advertising methods to generate traffic or profits.

Multi-entrepreneur Dawn walks her talk. On YouTube her videos have been viewed over 70,000 times on multiple channels and she has over 19000 followers on Twitter. ITV spotted Dawn on YouTube that landed her a national TV appearance that was aired on primetime TV to an excess of 5million viewers.

Dawn is passionate about teaching entrepreneurs and businesses around the world to increase profits, to attract new clients, and to create a celebrity like following online using video. Dawn educates and inspires with a rare mix of humor, wisdom, and razor-sharp insight. She’s well known for her down to earth, tell-it-like-it-is style and her spontaneous extreme challenges that enable her clients to breakthrough limitations to experience growth in their personal & professional life. The memorable “Internet Marketers Charity Skydive event” organised by Dawn is a typical example of the crazy fun that clients or mastermind groups can experience when working with her.

As an ongoing personal development enthusiast and a trained coach, Dawn is also committed to sharing tools to create financial, spiritual and emotional wealth that accelerates the entrepreneur journey to fulfil on the lifestyle of freedom. Dawn says “I am a stand that there is a star inside all of us and I am committed to empower entrepreneurs to shine and step into their true leadership of stardom in both their professional and personal life.  My mission is to make a worthwhile contribution to others to live a powerful life of freedom through entrepreneurship.”